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Economic Times
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Businesses expect resounding sales as Diwali shoppers balance budget and big expectations
- As Diwali shoppers throng shops and malls to buy that perfect gift, businesses are expecting 'resounding sales'.
- From dinner sets to electronic gadgets, and even digital gift cards, options are endless for the shoppers who have to balance budgets with expectations.
- Companies like Surya Roshni and Bikano expect '30 percent more sales' in this festive season.
- Gift cards have become quite popular among buyers in recent times, because of the convenience of use and enticing discounts.
- Alcohol brands are witnessing growing demand and bumper sales. Last year, according to figures by the excise department, 6.4 million liquor bottles worth about INR 1.21bn were bought by people in Delhi in just three days during the festival of light.
- Swizzle, a Mocktail brand, has recorded an uptick of 25% in the sales last month.
- Many people are now opting to gift exclusive staycations in five-star hotels instead of delivering a package to their loved ones.
- The Claridges is offering packages starting at Rs 20,000 inclusive of breakfast, one major meal, and an option to extend the stay.
- The festive season has always been the favourite time of the year for businesses with leading players in the online and offline retail sector expecting to see an increase in resounding sales.
- Online marketplace Snapdeal witnessed a '1.8X growth' in order volumes during the festive sale with categories like women's fashion, children's fashion, and home decor recording the highest increase.
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