<ul><li>Entrepreneurs must learn that raising angel funding is not instant, straightforward, nor based on a single pitch meeting. A lack of patience is one of the key reasons startups fail to raise investment.</li><li>Not all angel investors are worth hundreds of millions of pounds. Anyone with some spare capital and a desire to invest can become an angel.</li><li>Angel investors are not just involved in tech startups, but are drawn to businesses with strong potential.</li><li>Investors are increasingly focused on businesses with a clear pathway to profitability, prioritizing solid growth and exit strategies over vanity metrics.</li><li>While misconceptions around angel investing can exist, entrepreneurs must approach the fundraising process with a clear understanding of its true dynamics to increase their chances of securing investment.</li></ul>

Busting the myths of angel investment: Separating hype from reality

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