Vishal Mega Mart is well placed for sustained profitable growth with its value pricing strategy and focus on private labels.ICICI Securities sees up to 32% upside potential for Vishal Mega Mart.Vishal Mega Mart has the opportunity to negotiate better terms of trade from branded FMCG players compared to larger peers.Vishal Mega Mart is focused on targeting the middle class population and prioritizing private labels to provide value to customers.