<ul><li>Swiss watchmakers, including Rolex, may increase prices due to a new 31% tariff imposed by the US.</li><li>The tariffs affect Swiss and European Union watch imports and pose challenges for Rolex in offsetting the increased costs.</li><li>A $10,000 brand-new Rolex in the US could cost an extra $3,100 if tariffs are upheld, representing a potential price increase for customers.</li><li>This would be the second time in 2025 that Rolex has increased its prices.</li></ul>

Buying a Rolex is about to get more expensive

Discover more