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Buzzy AI health startup Superpower is making another acquisition to power its food-as-medicine push
- Health AI startup Superpower, co-founded by Max Marchione, Jacob Peters (CEO), and Kevin Unkrich (CTO), is delving into nutrition care with its latest acquisition of at-home lab testing company Base.
- This acquisition follows the startup's $30 million Series A funding and is part of its strategy to build an all-in-one health 'super app' that offers personalized lifestyle recommendations.
- Superpower aims to cater to the increasing consumer interest in taking control of their health and nutrition habits.
- By acquiring Base, Superpower gains access to valuable nutritional data that will enhance its food-as-medicine care offerings.
- Base, founded by Lola Priego, specializes in at-home blood and saliva tests to help consumers improve their sleep and diet with personalized recommendations.
- Superpower's CEO, Jacob Peters, highlighted Base's diet analysis business as a key factor in the acquisition.
- The startup's focus on longevity care aligns with current trends in health and wellness, where consumers are eager to optimize their health and extend their lifespans.
- Superpower's M&A strategy incorporates acquiring complementary health startups like Feminade, with plans for further consolidation in the digital health space.
- Superpower's AI-powered platform combines biannual lab tests, health histories, and AI-driven insights to offer comprehensive health optimization recommendations.
- While the app's $500 yearly membership may pose affordability challenges for some users, the team aims to make their services more accessible, potentially through partnerships with employers.
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