Bybit has launched a major rebrand with the #IMakeIt campaign to reshape global finance and empower its community of over 70 million users worldwide.
The rebrand focuses on communication, connection, and empowerment of all users, not just traders, aiming to redefine what is possible in finance for everyone.
The core of the rebrand is a new visual identity and a strategy emphasizing inclusivity, empowerment, and innovation, symbolized by the letter 'I' standing for individuality, innovation, and purpose.
Bybit's phased rollout plan includes updates to the app, website redesign, and global events, aiming to lead the next financial evolution and transform the ecosystem into one that is inclusive and transparent.