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BYD Australia appoints ex-Honda director as new operating chief
- Stephen Collins, former Honda Australia director and COO, has been appointed as the COO of BYD's new Australian operation.
- BYD Australia is taking over local distributorship from EVDirect and launching new models like the Atto 2 compact electric SUV and Sealion 8 plug-in hybrid SUV.
- Collins expressed excitement about joining BYD during this transformative period and aims to drive growth and innovation in the Australian automotive market.
- BYD entered Australia in 2022 with plans to rival Toyota as the best-selling carmaker by 2030.
- In the first five months of 2025, BYD outsold Honda in Australia by selling 15,199 vehicles compared to Honda's 6557 units.
- Collins led Honda Australia through significant changes, including unifying various operations and implementing an agency sales model similar to Tesla's.
- Honda faced legal challenges due to the new agency sales model, with one dealer awarded $13.6 million after Honda broke contract agreements.
- Collins has held leadership positions at Honda, Nissan Australia, and FCAI, and will report to BYD Australia's general manager, Wing You.
- BYD is climbing sales charts in Australia and finished 12th in May 2025, with the aim of enhancing the customer experience under Stephen Collins' leadership.
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