TikTok users are trading in their Teslas for other models, posting videos with the hashtag #ByeTesla and featuring Taylor Swift's song 'Look What You Made Me Do' in the background.
The trend shows people driving out in their Teslas and returning in different electric vehicles, including models from Rivian, Porsche, and Lexus.
The trend comes amid the largest day of protests against Tesla, known as 'Tesla Takedown', and some owners have cited reasons such as Elon Musk's political involvement and concerns of becoming targets of harassment or vandalism for selling their Teslas.
The trend reflects a rise in calls to boycott the brand and a decrease in Tesla's sales numbers.