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Cadillac clears final hurdle in Australian launch as deliveries scheduled
- Cadillac Lyriq has received approval for sales in Australia, with customer deliveries set to begin in April 2025.
- Orders for the electric all-wheel drive SUV opened in October 2024, starting at $117,000 before on-road costs.
- The Lyriq is recorded with a power output of 388kW, showcasing a power boost expected for Australian models in 2025.
- Additionally, it has a towing capacity of 1588kg.
- Cadillac's approach in Australia focuses on exclusivity, aiming to create enduring customer relationships rather than pursuing high sales volumes.
- The brand has declined to disclose sales figures but has noted positive interest from customers, with hand-raisers expressing interest in the Lyriq.
- Cadillac is set to launch a high-performance Lyriq-V in 2026, following up with the Optiq and Vistiq crossovers next year.
- The brand will solely offer electric vehicles in Australia and is unperturbed by the relatively flat growth in overall EV sales.
- Cadillac adopts a direct-to-consumer sales model and plans to expand its 'experience centres' and online sales platform across Australia.
- Cadillac offers a comprehensive after-sales package named Cadillac Confidence, including warranties, roadside assistance, and free scheduled servicing.
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