<ul><li>Clay developed the branding and visual identity for CafePay, a payroll platform for the restaurant sector.</li><li>The core branding elements included a custom serif logotype and a clock-inspired logomark.</li><li>The visual identity system combined versatile typography, inviting photography, and a distinct color palette to create a modern and welcoming persona.</li><li>The branding extended to the CafePay website, which features bold typography, atmospheric images, and easy navigation for different types of businesses.</li></ul>

CafePay Branding: Crafting a Visual Identity for Restaurants

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