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Can Apple catch up in AI and fix its embarrassing Siri digital assistant?

  • Apple has fallen behind in the AI revolution compared to its competitors like Google, Meta, Microsoft, xAI, and OpenAI, with Siri being criticized for its outdated performance and lack of advanced features.
  • There are concerns about Apple's innovation pace and Siri's limitations, causing embarrassment for a company known for a polished user experience.
  • Apple has reportedly made internal changes to address the issues with Siri, sparking discussions about whether Apple will fail or succeed in AI advancements.
  • Analysts hope that Apple can catch up and lead in AI by investing resources and fixing Siri's performance, as they transition to a bi-annual iPhone release strategy from 2025 to 2027.

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