<ul><li>Berrylush, a direct-to-consumer fashion brand, aims to provide trendy, high-quality clothing at affordable prices in India.</li><li>The brand focuses on making contemporary global fashion accessible to modern Indian women.</li><li>Berrylush eliminates middlemen, maintains in-house manufacturing, and follows an agile production model.</li><li>The company has expanded its digital presence and scaled its production capacity, with future plans for international expansion.</li></ul>

Can Berrylush Become The Go-To Fast Fashion Brand For India’s Gen Z?

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