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Can Brown Living Ignite India’s Next Big Eco-Friendly Shopping Trend?
- Brown Living is an e-commerce platform in India that sells eco-friendly products.
- It was launched in 2019 by founder Chaitsi Ahuja, who spent seven years researching sustainable development goals.
- Brown Living works with over 500 local artisans to sell verified sustainable products to over 50k customers.
- It sells a range of eco-friendly products including day-to-day purchases, home decor items, clothing, and backpacks.
- Ahuja believes that the startup has enough headroom to experiment with technology to improve its proprietary framework for product selection and curation called The Brown Lens.
- The company recently raised $300k in a pre-seed funding round led by Blink Digital.
- Brown Living's financial metrics include a revenue run rate of INR 5cr, and a 35% take rate per sale.
- The startup follows a drop-ship model where sellers directly ship products to customers and Brown Living acts as intermediary for such purchases.
- The platform refrains seniors from sharing other financial metrics.
- The company plans to support 1 lakh artisans through its platform and is exploring international markets in the next two years.
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