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Can Crepdog Crew Be The Torchbearer For India’s Street Fashion Movement?
- Crepdog Crew is a streetwear aggregation and sneaker reselling platform, started in 2020, with 50 homegrown streetwear brands on board.
- The platform wants to cater to the niche 5% of the Western wear market, creating a platform for emerging Indian designers.
- Crepddog Crew reported a revenue of INR 69 Cr in FY24 and aims for INR 150 Cr in revenue by FY25.
- Since its inception, CDC has raised INR 14 Cr from investors, including Harminder Sahni, Masaba Gupta, and more.
- Originally rooted in the West, streetwear in India started gaining prominence in the early 2000s and is today characterised by a blend of comfort, individuality and cultural expression.
- However, the founders realised that while the sneaker market in India was vast and growing, streetwear was still tough to sell online.
- To bridge the gap between the online experience and the in-store touch and feel, CDC launched its first flagship store in South Delhi, featuring a basketball court and a café for customers to relax.
- CDC reported a revenue of INR 25 Cr in FY23 and INR 69 Cr in FY24 with streetwear figuring prominently.
- By January 2025, CDC has plans to open stores in major cities across India before expanding globally, particularly in markets where designer and western wear are sold at a much higher price.
- With the increasing interest of people in sneakers and streetwear, CDC will need to differentiate itself going ahead.
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