<ul><li>Flicka Cosmetics aimed to bridge the gap between affordable and premium makeup in India by offering high-quality, vegan, and cruelty-free products.</li><li>The brand focuses on meeting the needs of the middle-class consumers in Tier 2 and Tier 3 cities, offering formulations that are lead-free, sulphate-free, and paraben-free.</li><li>With an 80% growth in revenue in 2024, Flicka Cosmetics expanded its presence on Nykaa and entered three new Indian states, aiming to reach INR 24 Cr in FY25 and INR 100 Cr within the next two years.</li><li>The brand plans to enhance its quick commerce presence, scale up on major marketplaces, expand its offline retail footprint, and innovate with new product categories based on beauty trends.</li></ul>

Can Flicka Cosmetics Take On SUGAR And Lakmé With Its Affordable Premium Makeup?

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