<ul><li>Google's advertising business continues to drive its financial performance with the company posting the highest ever ad revenue of $65.85 billion for Q3 FY24.</li><li>Ad revenue constitutes nearly 75% of Google's total revenue and increased 10% year-on-year.</li><li>Search revenue alone contributed $49.39 billion, a 12% increase from last year, while YouTube earned $8.92 billion for the quarter.</li><li>However, rising competition from AI-driven search engines poses a significant threat to Google's dominance.</li></ul>

Can Google Beat AI Rivals and Keep the Ad Cash Rolling?

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