<ul><li>Heelium, a D2C performance wear brand, is gaining traction in India's fast-growing activewear segment.</li><li>The brand specializes in bamboo-based performance wear, offering sustainable and high-quality alternatives to synthetic fabrics.</li><li>Heelium has achieved growth through a digital-first approach and strong presence on online marketplaces.</li><li>In the future, Heelium aims to expand its product lines, increase revenue, and establish an offline retail presence.</li></ul>

Can Heelium Outpace Decathlon In India’s Fast-Growing Activewear Segment?

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