Homestrap, founded in 2016, offers smart storage solutions for Indian homes.The brand designs products that cater specifically to Indian consumers, considering factors like weather and fabric diversity.Homestrap has expanded its retail strategy to an omnichannel approach, with a strong presence on major marketplaces and quick commerce platforms.In FY24, the brand generated revenue of INR 29.73 Cr and aims to reach INR 80 Cr by 2026.