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Can Homestrap Become The IKEA Of Smart Storage Solutions In India?

  • Homestrap, founded in 2016, offers smart storage solutions for Indian homes.
  • The brand designs products that cater specifically to Indian consumers, considering factors like weather and fabric diversity.
  • Homestrap has expanded its retail strategy to an omnichannel approach, with a strong presence on major marketplaces and quick commerce platforms.
  • In FY24, the brand generated revenue of INR 29.73 Cr and aims to reach INR 80 Cr by 2026.

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