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Can Kaatil’s Fiery Indian Flavours Challenge Tabasco’s Global Dominance?
- Kaatil, a Mumbai-based D2C brand, aims to shake up the world hot sauce market with India’s diverse and vibrant range of chillies.
- Kaatil's aim is to create global condiments using Desi chillies at different heat levels.
- Kaatil's products follow a distinctive nomenclature system where numbers represent heat levels on a scale of 1 to 9.
- One of Kaatil's standout features is its use of authentic Indian chillies to deliver a nuanced flavour profile reflective of local cuisine.
- Kaatil is highly focused on building an omnichannel business from the outset, aiming to grow its presence across multiple channels.
- Kaatil aims to reach 2,000 stores within the next three years and position itself as a premium Indian brand in the global market.
- Kaatil projects INR 50-100 Cr in revenues over the next three to five years.
- Kaatil plans to launch four to six new products in the next year in addition to expanding its footprint into ready-to-eat and snacking segments.
- Kaatil claims to have generated INR 1.5 Cr revenue in FY24 and projects 2-3X growth in FY25.
- The global hot sauce market is expected to become a $7.9 Bn opportunity by 2032, dominated by global giants like Tabasco and Heinz.
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