First Coffee, founded in 2023 by Sohrab Sitaram and Shiv Dhawan, is disrupting India’s $500 million coffee market with its grab-and-go model.
Offering specialty coffee sourced from Harley Coffee Estate at competitive prices, it aims to cater to Gen Z. Currently operating three outlets in Delhi NCR, the brand emphasizes quality, achieving a Specialty Coffee Association score of 91.
Having raised $1.2 million in seed funding, First Coffee plans to expand with delivery services and 30-35 new stores by 2025. With a focus on technology and merchandise, it seeks to engage the younger demographic and make specialty coffee accessible.