A naukri.com initiative
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Can Kiko Live Help Kiranas Strike Back At Quick Commerce Giants?
- Quick commerce giants like Blinkit, Zepto, and Swiggy Instamart are facing challenges with widening losses and slowing down of operations as costs soar.
- BofA Securities downgraded ratings for Zomato and Swiggy due to growth concerns and mounting losses in the quick commerce sector.
- Kiko Live, founded by Alok and Neeta Chawla, aims to empower small retailers like kiranas by digitizing their businesses.
- Kiko Live facilitates the setup of online storefronts for retailers, connects them to buyer apps, and integrates with local distributors for faster deliveries.
- Alok Chawla, with experience in payments and retail, identified the struggle of small retailers during the pandemic and founded Kiko Live to address their needs.
- Kiko Live raised $4.08 Mn from investors like venture catalysts, 9 Unicorns, Powerhouse Ventures, and SOSV.
- Kiko Live leverages ONDC for hyperlocal delivery options, empowering retailers to compete with quick commerce platforms.
- Kiko Live adopts a catalogue-driven system with AI integration, helping retailers list their products online and reach a wider audience.
- Kiko's approach differs from KiranaPro by focusing on a direct buyer-seller connection and integrated inventory system for retailers.
- Kiko Live's challenges include training retailers for operational efficiency and building credibility among them, but ONDC has helped solve these issues.
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