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Can Rabitat Do To Kids’ Essentials What Tupperware Did To Home Storage?

  • Rabitat, an Indian brand, aims to fill the gap in the market for high-quality kids' essentials.
  • The brand focuses on offering safe, BPA-free products for children aged two to eight years.
  • Rabitat, with a current revenue of INR 16 Cr, aims to surpass INR 100 Cr mark by FY26.
  • The brand faces competition from traditional players like Milton and Borosil, as well as newer brands like Basil.

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