The drone industry is filled with marketing buzzwords that can be confusing and lead to misunderstandings.Buzzwords suggest that a product or service isn't interesting or that the company doesn't know what they're talking about.Buzzwords can also contribute to public misunderstandings and negative opinions of drones.In order to build trust with the public, drone companies need to explain their work in a clear and understandable way.The focus should be on solving real problems and demonstrating tangible benefits of drone technology.To avoid using buzzwords, companies can work with marketers or communications professionals to craft effective messaging.It is important to be transparent about operations and data collection practices.By avoiding buzzwords and emphasizing real benefits, drone companies can build trust and credibility with the public.The industry needs to work towards clear messaging and full transparency in order to overcome negative opinions and public misunderstandings.Build trust with the public by speaking in plain language explaining the benefits of your product and building transparency in your operations.