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Designweek
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“Can the new IKEA rescue London’s Oxford Street?”
- The late Rodney Fitch, a retail designer, would have likely been intrigued by IKEA's debut on London's Oxford Street, considering his work at Top Shop at Oxford Circus.
- IKEA, known for changing perceptions of home décor, opened a 5,800sqm City store in Oxford Street, delayed by 18 months due to a leak.
- The excitement surrounding IKEA's debut store focuses on how the brand adapts to a smaller space and its potential impact on Oxford Street.
- The store's ground floor features a unique display, including a stage with labeled new products, and traditional IKEA shelving with candles and home essentials.
- The main attractions are downstairs, with room sets reminding some of airport duty-free areas and featuring real Londoners' designed spaces.
- With 6,000 product lines, the store offers a vast range of choices, but navigating through them might feel overwhelming to some shoppers.
- IKEA's move to stock around 3,500 products for immediate takeaway aims to cater to city center customers looking for smaller goods.
- Despite the store's light-touch renovation focusing on design details, the abundance of products and variations may overwhelm certain customers.
- IKEA's presence on Oxford Street could offer a fresh reason for Londoners to visit the area, potentially revitalizing the iconic shopping street.
- The return of retail activity to a once-empty site like IKEA's could be seen as a positive sign for the design industry and Oxford Street's commercial appeal.
- Additionally, the upcoming opening of Space NK's flagship store nearby adds to the positive developments in the retail design landscape.
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