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Canada Challenges Google’s Advertising Practices in Antitrust Lawsuit Antitrust Allegations Against Google

  • The Canadian Competition Bureau has filed an antitrust lawsuit against Google, accusing the company of hindering fair competition in the digital advertising industry.
  • The allegations include manipulating ad auctions, suppressing market rivals, and exploiting user data to reinforce market control.
  • Google has denied the allegations, stating that its business practices are ethical and that the advertising market is highly competitive.
  • The outcome of the lawsuit could impact the digital advertising sector, potentially enhancing competition, reducing costs for advertisers, and promoting transparency.

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