The Canadian Competition Bureau has filed an antitrust lawsuit against Google, accusing the company of hindering fair competition in the digital advertising industry.
The allegations include manipulating ad auctions, suppressing market rivals, and exploiting user data to reinforce market control.
Google has denied the allegations, stating that its business practices are ethical and that the advertising market is highly competitive.
The outcome of the lawsuit could impact the digital advertising sector, potentially enhancing competition, reducing costs for advertisers, and promoting transparency.