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Canada’s Competition Bureau seeks to force Google to divest ad tech tools in antitrust suit

  • Canada's Competition Bureau is taking legal action against Google, alleging anticompetitive conduct in its online advertising technology services in Canada.
  • The bureau claims that Google has abused its dominant position by locking market participants into using its ad tech tools and distorting the competitive process.
  • To address this, the Competition Bureau is seeking to force Google to divest some of its advertising technology tools and pay a penalty for its anticompetitive practices.
  • Google has responded, stating that the complaint ignores the intense competition in the industry and that their tools help support content and businesses of all sizes.

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