Canada's Competition Bureau is taking legal action against Google, alleging anticompetitive conduct in its online advertising technology services in Canada.
The bureau claims that Google has abused its dominant position by locking market participants into using its ad tech tools and distorting the competitive process.
To address this, the Competition Bureau is seeking to force Google to divest some of its advertising technology tools and pay a penalty for its anticompetitive practices.
Google has responded, stating that the complaint ignores the intense competition in the industry and that their tools help support content and businesses of all sizes.