Canadian fintech company, Mogo, is making a bold move by incorporating Bitcoin into its corporate treasury strategy.
The decision involves funding the move through available cash, asset liquidations, and proceeds from selling its stake in WonderFi to Robinhood.
Mogo plans to use Bitcoin as a performance benchmark across its business operations, requiring investments to outperform Bitcoin's long-term return expectations.
The company aims to deepen its integration of Bitcoin, offering BTC-collateralized loans, blending equities and crypto in portfolios, and exploring stablecoin infrastructure for cross-border payments.