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Global Fintech Series
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Cardless Unveils Embedded Credit Card Platform, with Coinbase as First Partner
- Cardless announced the launch of its embedded credit card platform allowing brands to build custom credit card programs.
- Coinbase is the first partner using this platform to introduce the Coinbase One Card for loyalty members.
- The solution enables brands to control their financial relationships with customers and move away from traditional co-branding arrangements.
- Cardless offers custom credit card programs through API-based platform, underwriting, and servicing workflows.
- The platform empowers brands to launch and manage customizable card programs with full user experience control.
- Cardless simplifies card issuance, compliance, customer support, and capital markets through rapid deployment capabilities and pre-built flows.
- By personalizing rewards and loyalty features, brands can drive increased engagement, application volumes, conversion rates, and customer retention.
- The embedded credit card platform by Cardless eliminates the need for brands to become a bank or engage in complex M&A deals to offer a differentiated credit card.
- Coinbase One Card waitlist has been launched with rewards up to 4% back in bitcoin on every purchase.
- The Card, powered by the American Express network, offers crypto-native rewards, everyday usability, and access to American Express experiences.
- Coinbase aims to increase economic freedom with this customized and secure card product built in partnership with Cardless.
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