<ul><li>More than half of Nigeria’s population is under 34 years old, with women accounting for 31% of the informal economy.</li><li>The South-West zone has the highest number of businesses in retail and trade, followed by the South-South and North-Central zones.</li><li>Approximately 90% of businesses in the informal economy make less than N500,000 monthly profit.</li><li>92.4% of these businesses save money, primarily through cooperative and group contributions.</li><li>Digital payments account for 46.2% of transactions in the informal economy.</li><li>Actionable steps for startups include conducting targeted market research, developing cost-effective solutions, innovating around traditional practices, and focusing on user education.</li><li>Moniepoint's informal economy report provides valuable insights for any startup looking to penetrate the Nigerian market.</li></ul>

Case Study : Leveraging Insights from Moniepoint’s Informal Economy Report for Startup Growth in…

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