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Catering to all events: Inside the workings of CaterNinja
- CaterNinja is a Bengaluru-based start-up launched in 2016 as a full-service caterer aggregator, offering comprehensive end-to-end catering services.
- CaterNinja provides a wide range of customizable menus, catering to diverse culinary preferences and specific event requirements.
- The company pivoted in 2020 to offer a solution that blended the convenience of restaurants with the comfort of home-cooked meals.
- Started with an initial investment of Rs 5 lakh, CaterNinja now boasts a team of 150 people across various departments.
- CaterNinja offers three services—NinjaBox, NinjaBuffet, and NinjaLive.
- The Bengaluru startup offers customizable menus, allowing patrons to mix and match multiple cuisines.
- CaterNinja’s proprietary algorithm simplifies menu customization, which enables customers to generate personalized quotes based on event size and cuisine preferences.
- CaterNinja operates as B2B and B2C models and serves startups, large corporations, government institutions, and public enterprises, as well as private gatherings, with guests ranging from 10 to 1,000. The startup has strategically located cloud kitchens in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune.
- According to the co-founders, CaterNinja clocks in a monthly order volume of 1,000, has grown 10X quarterly, and served at around 25,000 events.
- CaterNinja claims to have no direct competitors but sees food service providers, including Zomato, which recently introduced its large order fleet service for bulk orders, as its rivals.
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