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CCI Orders Probe into Google Over Alleged Discrimination Against Winzo Games

  • The Competition Commission of India (CCI) has ordered an investigation into Google following allegations of discrimination made by gaming platform Winzo Games.
  • Winzo Games claims that Google selectively enforces its advertising policies, allowing ads from certain gaming platforms while blocking those from Winzo, giving undue advantage to certain players.
  • The CCI has observed that Google's practices appear to breach several provisions of the Competition Act, including imposing unfair conditions, restricting market access, and denying market visibility to certain businesses.
  • The investigation reflects increasing scrutiny of major tech platforms in India and could have implications for Google's advertising policies and its interaction with smaller players in the gaming sector.

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