The Competition Commission of India (CCI) has ordered an investigation into Google following allegations of discrimination made by gaming platform Winzo Games.
Winzo Games claims that Google selectively enforces its advertising policies, allowing ads from certain gaming platforms while blocking those from Winzo, giving undue advantage to certain players.
The CCI has observed that Google's practices appear to breach several provisions of the Competition Act, including imposing unfair conditions, restricting market access, and denying market visibility to certain businesses.
The investigation reflects increasing scrutiny of major tech platforms in India and could have implications for Google's advertising policies and its interaction with smaller players in the gaming sector.