<ul><li>The Central Consumer Protection Authority (CCPA) has advised ecommerce firms to conduct self-audits to detect and remove dark patterns.</li><li>Dark patterns are deceptive techniques used by online platforms to manipulate users into making purchases or decisions not in their best interest.</li><li>Ecommerce platforms must ensure their platforms are free from dark patterns within three months of receiving the advisory from CCPA.</li><li>Non-compliance with the guidelines on dark patterns can lead to penalties under the Consumer Protection Act, 2019, including potential fines and imprisonment.</li></ul>

CCPA Asks Ecommerce Players For Self-Audit To Detect Dark Patterns

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