<ul><li>Consumer affairs minister Pralhad Joshi has urged ecommerce companies to self-audit and eliminate dark patterns to build trust with consumers.</li><li>Department of consumer affairs’ secretary Nidhi Khare highlighted that dark patterns negatively impact consumer trust and welfare.</li><li>23 companies, including Zepto, Zomato, Blinkit, and Paytm, have agreed to comply with consumer protection guidelines to ensure fairness.</li><li>The Centre supports businesses in implementing guidelines, and the CCPA has issued notices to companies for employing dark patterns.</li></ul>

Centre Asks Ecommerce Players To Proactively Eliminate Dark Patterns

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