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Centre Proposes Repealing 6% ‘Google Tax’ On Digital Ads

  • Finance Minister Nirmala Sitharaman has proposed to remove the 6% equalisation levy on online advertisements.
  • The proposed changes will come into effect on April 1, and the levy removal was approved by the Lok Sabha.
  • The equalisation levy, also known as the 'Google Tax', was introduced in 2016 to tax payments made by Indian businesses to foreign companies for digital advertising services.
  • The move to repeal the tax is seen as a response to avoid conflict with the US and strengthen India's ongoing trade talks with the country.

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