The Centre has restarted discussions on the national ecommerce policy due to rapid growth in the sector.
Commerce and industry minister Piyush Goyal indicated that the ecommerce and retail trade policies are interconnected.
The ecommerce sector has evolved significantly since the draft ecommerce policy was released in 2019.
The 2019 draft policy aimed to address data governance, infrastructure development, regulatory concerns, boosting the digital economy, and promoting exports.
The policy faced opposition, particularly from groups like CAIT, over concerns about foreign investment limits and lack of enforcement mechanisms.
CAIT criticized Amazon and Flipkart for alleged FDI policy violations, leading to CCI scrutiny.
Morgan Stanley forecasts a 30% CAGR for the Indian ecommerce market to reach $200 billion by 2026.
The quick commerce sector is also growing rapidly, with a projected market size of $57 billion by 2030.
Key players like Blinkit, Instamart, Zepto, and Flipkart Minutes are driving growth in quick commerce.
Rapid ecommerce expansion has raised concerns about counterfeit goods, deceptive ads, unfair trade practices, and data security.
The new policy aims to address consumer protection, competition, data security, and regulatory clarity.
The discussions on the policy aim to revise and make it more contemporary in light of industry developments.
The Centre sought feedback on the draft policy from stakeholders, leading to debates and criticism.
The ecommerce sector's growth is driven by internet penetration, digital payments, and increased online shoppers from non-metro areas.
The discussions will focus on ensuring fair competition, data security, and clear rules for local and global ecommerce players.
The Centre's reconsideration of the policy indicates the importance of adapting to the evolving ecommerce landscape.