<ul><li>The government is planning to take action against ecommerce players for flouting dark pattern norms.</li><li>The Central Consumer Protection Authority (CCPA) is investigating the matter and will take necessary steps against violators.</li><li>Dark patterns are design elements used to deceive customers into making online purchases.</li><li>Ecommerce giants Amazon and Flipkart are already under scrutiny by the Competition Commission of India for alleged unfair practices.</li></ul>

Centre To Take Action Against Ecommerce Players For Flouting Dark Pattern Norms

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