<ul><li>High-end beauty company, 100% Pure, has a loyal customer base thanks in part to its personalization-focused marketing strategy.</li><li>A majority (75%) of the company's traffic comes from mobile devices, with half of those interactions resulting in purchases.</li><li>To cater to individual preferences and behaviors, the company uses data sources to create personalized experiences and marketing campaigns.</li><li>Exclusive, experience-driven loyalty programs have become instrumental in retaining customers and driving repeat business.</li><li>The brand's products are made from natural, non-toxic ingredients, with the company evolving its marketing and distribution strategy to thrive.</li><li>The company now distributes its products through specialty retailers, spas, its own boutiques and online.</li><li>Understanding customer behavior through data is key to driving future success and building trust for the brand.</li></ul>

CEO Interview: Skincare Brand Takes Loyalty — and Data — Personally

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