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CEO of Jeff Bezos-backed EV startup explains how it'll make the affordable $25,000 pickup no one else can
- Slate Auto CEO Chris Barman, a former FCA executive, aims to provide affordable transportation to Americans through the startup's new $25,000 EV pickup truck, backed by Jeff Bezos.
- With rising new car costs nearing $50,000, Slate believes its pickup could make a significant impact with a price below $20,000 after tax credits.
- The $25,000 Slate Truck could address the EV affordability challenge that even Tesla has yet to overcome with a promised $25,000 model in the pipeline.
- Slate plans to offer the most affordable EV pickup in the US market, providing basic transportation at a lower cost compared to electric offerings like the Ford F150 Lightning and Tesla Cybertruck.
- The Slate model focuses on simplicity and affordability, inspired by CEO Barman's own experience with basic transportation and the need for cost-efficient options.
- By offering a customizable 'blank slate' model, Slate enables consumers to choose additional features over time, tailoring the vehicle to their evolving needs and budget.
- Slate's innovative approach allows owners to upgrade and personalize almost every aspect of the vehicle, except the battery pack, providing flexibility and long-term usability.
- The company encourages DIY upgrades and plans to provide instructional videos for owners to enhance their vehicles, fostering a unique car ownership experience.
- Slate's direct sales model encourages consumer involvement in enhancing their vehicles, aiming to revitalize communities with plans for facility reindustrialization in the Midwestern US.
- Reservations for the Slate EV pickup are open with a refundable $50 fee, with customer deliveries expected to begin by the end of 2026.
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