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CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales
- Apple CEO Tim Cook emphasizes that Apple TV+ is focused on storytelling and artistic excellence, not aimed at boosting iPhone sales.
- In an interview, Cook clarifies that Apple TV+ is intended to support original content and cultural impact, distancing it from a sales-driven strategy.
- Apple TV+ launched in November 2019 with only original titles, aligning with Apple's passion for creating quality content over leveraging existing catalogs.
- Tim Cook highlights Apple's identity as a toolmaker, aiming to empower creative individuals through Apple TV+ and other products.
- Apple is set to release F1: The Movie, a major production, demonstrating the company's commitment to storytelling and innovation in film-making.
- Apple developed camera technology for F1 filming, showcasing Apple's unique contributions to the movie industry.
- Cook stresses that Apple TV+ is part of Apple's commitment to innovation and staying true to its core values, aiming to entertain audiences while maintaining business success.
- Apple plans to release a full weekly content slate for Apple TV+ in 2025, signaling a long-term commitment to the platform's content offerings.
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