Chai Bisket has raised a $5 million seed round to launch a regional-first, mobile-only OTT platform focusing on delivering premium micro dramas in 2-minute episodes for Gen Z and Tier 2/3 audiences.
The platform will initially offer original content in Telugu and expand to multiple languages in the future to cater to a broader audience.
Key angel investors backing Chai Bisket include Rana Daggubati, Swiggy co-founders, redBus founder, and others, aiming to bring a new dimension to short-form video through fiction storytelling.
Chai Bisket aims to capitalize on the demand for microdramas in regional markets like Telugu, Tamil, Malayalam, and Kannada, with plans to launch over 100 original shows within the first six months of the platform's release.