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Chai Bisket Raises $5 Mn To Launch Microdrama OTT Platform

  • Digital content startup Chai Bisket raised $5 Mn in seed funding to launch an OTT platform called Chai Shots, led by InfoEdge Ventures and General Catalyst.
  • The funding round included angel investors such as Swiggy and redBus cofounders, aiming to release over 100 original shows in the first six months on a short-form platform.
  • Chai Shots, launching soon in early access, will offer original content initially in Telugu and expand to multiple languages. Chai Bisket creates various digital content types.
  • The move comes amidst the rising popularity of microdramas in India, reflected in the market's projected growth to nearly $12 Bn by 2030. Several platforms are exploring short-format content, including Amazon's MX Fatafat and JioHotstar.

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