Scam prevention platform startup Charm Security Ltd. has raised $8 million in funding to accelerate product development and expand market reach.
Charm Security aims to mitigate scam risks by assessing human vulnerability exposure, analyzing customer risk patterns, and delivering tailored mitigation strategies based on psychological insights, data analysis, and artificial intelligence.
The company adopts a proactive approach to fraud prevention, combining psychological insights, data analysis, and AI to defend against scams before they occur.
Charm Security's platform provides real-time security insights, personalized recommendations, and verification tools to protect customers and frontline staff during high-risk transactions, reducing scam-related losses and operational costs.