A study from the Mack Institute for Innovation Management at the University of Pennsylvania's Wharton School found that while AI like ChatGPT can enhance individual creativity during brainstorming, it reduces the diversity of thought within a group, which is crucial for successful brainstorming.
Participants using ChatGPT in brainstorming sessions tended to generate ideas with overlapping concepts, unlike human-generated unique ideas.
Over-reliance on AI tools, like generative AI, in the employment context could lead to setbacks as AI may not effectively vet candidates for soft skills, cultural fit, and attitude.
The study emphasizes that successful brainstorming should focus on a diversity of ideas rather than multiple voices repeating similar thoughts, as exemplified by creating a mosaic of unique perspectives rather than a lineup of similar ideas.