<ul><li>A viral post led to an AI experiment where GPT-4 became the CEO of a t-shirt brand called Alsthetic Apparel, costing an investor $20,000.</li><li>Despite initial optimism and planning, the venture ultimately went bankrupt with minimal sales and communication issues.</li><li>The investor highlighted the challenge of letting AI make all decisions, including pricing, leading to limited adaptability in the business strategy.</li><li>The experience highlighted the importance of balancing vision with practicality in startups, emphasizing the need for fundamentals over flashy experimentation.</li></ul>

ChatGPT Was the CEO. I Was the Investor. It Cost Me $20,000.

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