<ul><li>Jaguar Land Rover (JLR) will end production of Land Rover vehicles in China to make room for a new auto brand called Freelander, which will be exclusive to China initially but is set to go global in the future.</li><li>The Freelander brand will manufacture plug-in hybrid (PHEV), battery-electric (EV), and extended-range electric vehicle (EREV) variants, with the first model expected to enter production in China by late 2026.</li><li>The Freelander SUV will be based on Chery's T1X platform, offering off-road capabilities and a blend of off-road and sporty design cues, distinguished from other Chery brands and JLR's existing portfolio.</li><li>The original Land Rover Freelander was discontinued in 2015, and the launch of the new Freelander brand signifies a strategic move by JLR to compete in the Chinese market and globally with a fresh lineup of vehicles under the Chery joint venture.</li></ul>

Chery launching yet another brand, this one at the expense of Chinese Land Rovers

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