<ul><li>Chester Zoo partnered with global branding agency How&How to create a captivating visual identity that reflects their mission of conservation and education.</li><li>The rebranding includes a custom-designed 'C' logo inspired by a rhinoceros' horn, highlighting the zoo's commitment to supporting critically endangered Eastern Black Rhinos.</li><li>A custom typeface created in collaboration with Sharp Type and expressive pattern overlays were added to enhance the brand's connection to nature.</li><li>The rebranding effort has strengthened Chester Zoo's image as a visitor destination and showcased its influence in international conservation and education work.</li></ul>

Chester Zoo's Branding: A Force for Nature by How&How

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