China's competitive 'instant commerce' sector has led to a price war with companies offering massive subsidies and incentives to attract consumers.
The market is dominated by e-commerce giants JD.com and Alibaba, along with delivery platform Meituan, all expanding delivery networks and offering cheap and fast deals like $0.30 drinks and bargain meal sets.
Despite benefits for consumers, the price war has negatively impacted investors, with companies like Meituan and JD.com seeing share declines, prompting concerns about the sustainability of these aggressive tactics.
Regulators have shown concerns over the subsidy programs, urging companies to compete fairly under the law, as players like JD.com and Alibaba ramp up subsidies reaching billions of yuan.