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China's 'instant commerce' price war sees $0.30 drinks and billions in subsidies doled out

  • China's competitive 'instant commerce' sector has led to a price war with companies offering massive subsidies and incentives to attract consumers.
  • The market is dominated by e-commerce giants JD.com and Alibaba, along with delivery platform Meituan, all expanding delivery networks and offering cheap and fast deals like $0.30 drinks and bargain meal sets.
  • Despite benefits for consumers, the price war has negatively impacted investors, with companies like Meituan and JD.com seeing share declines, prompting concerns about the sustainability of these aggressive tactics.
  • Regulators have shown concerns over the subsidy programs, urging companies to compete fairly under the law, as players like JD.com and Alibaba ramp up subsidies reaching billions of yuan.

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