The CURIEL CASA Flagship Store in Chongqing intertwines Milanese design with the city's geological features, blending Italian heritage with local topography.
Liang Architecture Studio led the project, infusing the space with CURIEL's ethos of 'feminine elegance and empowerment' through symbolic references and material articulation.
The architectural layout follows an operatic progression, symbolizing an immersive journey for visitors with curtain-inspired surfaces, scenographic elements, and a blend of classical and contemporary design.
The store's design details extend from the facade to the interiors, incorporating elements like a crimson facade representing an opera curtain and traditional bamboo weaving techniques reinterpreted in the VIP lounge.