Christmas is a wonderful season for PR visibility if you just put in a bit of planning around your brand, expertise, product, or service.If you missed the Christmas product boat, then please consider your plans for Christmas 2025.Here are some ideas to help other small businesses make the most of the festive opportunities:Offer a flash sale or discounts for a limited period.Get looking for media “gift guide” opportunities in your own community or regional publications.Create a Santa’s List and ask people to share their “wants” and “wishes?”Use the “naughty” and “nice” vibe around Christmas to showcase how you are different.Talk about the downsides of the festive season if this is relevant to your expertise.Review your year and ask others to do so too.Contact your local radio station and put yourself forward as an expert voice who can talk about all of these festive matters.