<ul data-eligibleForWebStory="true">Choosing between ClickFunnels and Shopify for e-commerce depends on business goals and models.ClickFunnels focuses on building sales funnels for digital products, while Shopify is for online stores.Shopify suits businesses with multiple products and long-term growth plans, while ClickFunnels targets conversions.Factors to consider include design, features, product management, payments, and marketing strategies.Using both platforms in tandem can combine the strengths of each for optimal results.